Sindy is a British fashion doll created by Pedigree Dolls & Toys in 1963. A rival to Barbie, Sindy’s wholesome look and range of fashions and accessories made it the best-selling toy in the United Kingdom in 1968 and 1970. After Marx Toys’ unsuccessful attempt to introduce Sindy in the United States in the late 1970s, Hasbro bought the rights to Sindy and remodelled the doll to look more American. As a result, the doll’s popularity declined and Barbie manufacturer Mattel filed a lawsuit for copyright infringement, which was settled when Hasbro agreed to remodel Sindy’s face. During the 1990s, Barbie’s share of the doll market continued to grow while Sindy’s diminished, which led to Sindy being delisted from major retailers in 1997. Hasbro returned the doll’s licence to Pedigree, and the doll was relaunched in 1999, manufactured by Vivid Imaginations. Sindy’s 40th anniversary in 2003 saw a new manufacturer, New Moons, and another relaunch and redesign.
5. Petite Post Office
Pretending that you had your own post office was for some reason really popular in the 80s. Petite toys shifted thousands of the popular post office counter toy. Enjoyed by thousands, just the image of the toy in the picture evokes childhood memories for 80s kids up and down the country. I only went in for a stamp!
6. Polly Pocket
Polly Pocket was first designed by Chris Wiggs in 1983 for his daughter Kate Wiggs. Using a powder compact, he fashioned a small house for the tiny doll. Bluebird Toys of Swindon, England licensed the concept and the first Polly Pocket toys appeared in stores in 1989. Mattel held a distribution arrangement with Bluebird Toys for Polly Pocket items in the early-1990s. In 1998, while production lulled, Bluebird Toys endured several hostile take-over attempts until Mattel finally purchased them later that year.
The original Polly Pocket toys were plastic cases which opened to form a dollhouse or other playset with Polly Pocket figurines less than an inch tall. The dolls folded in the middle, like the case, and had circular bases which slotted into holes in the case interior, allowing them to stand securely at particular points in the house. This was particularly useful for moving points in the case. Because the dolls were so small, sometimes they came enclosed in pendants or large rings instead of the more typical playset cases.Polly Pocket originally had a curly blonde bob hairstyle but was redesigned in 1998 to have a straight blonde ponytail, giving a more modern image.
In 1999, Mattel redesigned Polly Pocket. The new doll was larger, with a more lifelike appearance than the original dolls. That same year, Mattel also introduced Fashion Polly!, which used the same characters from the new Polly Pocket (Polly, Lea, Shani, Lila, etc.), but they came in the form of 3 3⁄4 inches (9.5 cm) plastic jointed dolls. They gave a new spin on fashion dolls; instead of traditional cloth clothing, Polly Pockets used unique “Polly Stretch” garments, created by Genie Toys, rubbery plastic clothes that could be put on the dolls and removed. There are also some boy dolls (Rick, Steven, etc.) Like Barbie and Bratz dolls, they also star in Polly Pocket movies, books, and sites.
7. My Little Pony
My Little Pony is an entertainment franchise developed by Hasbro, originally as a toy line for girls. The first toys were developed by Bonnie Zacherle, Charles Muenchinger, and Steve D’Aguanno, and were produced in 1981. The ponies feature colorful bodies, manes and a unique symbol on one or both sides of their flanks. Such symbols are referred to in the two most recent incarnations as “cutie marks.” My Little Pony has been revamped several times with new and more modern looks to appeal to a new market.
Following the original My Pretty Pony toy that was introduced in 1981, My Little Pony was launched in 1982 and the line became popular during the 1980s. The original toy line ran from 1982 to 1992 in the United States and to 1995 globally, and two animated specials, an animated feature-length film, and two animated television series were produced during the period. The first incarnation’s popularity peaked in 1990, but the following year Hasbro decided to discontinue the toy line due to increased competition. 150 million ponies were sold in the 1980s.
The toy line was revived in 1997, but these toys proved unpopular and were discontinued in 1999. The brand saw a more popular revival in 2003 with toys that more closely resembled the original toy line, which sold approximately 100 million pony toys globally by 2010. Hasbro launched the fourth incarnation of the franchise in 2010, which started with the animated series My Little Pony: Friendship Is Magic. The brand grossed over US$1 billion annually in retail sales in 2015 and 2014, and US$650 million in retail sales in 2013