Probably the most recognisable toys in the world! Fisher Price toys have been entertaining children for decades and many of the vintage toys have now become iconic. Here are 10 Fisher Price toys that even if you didn’t own, you probably played with at some point in your childhood.
Record Player – Fisher Price
Put the needle on the record! The green record was a particular favourite tune of mine!
Founded in 1930 by Herman Fisher, Irving Price, Price’s illustrator-artist wife Margaret Evans Price, and Helen Schelle, the name Fisher-Price was established by combining two of the three names. Fisher worked previously in manufacturing, selling and advertising games for a company in Churchville, New York. Price had retired from a major variety chain store, and Helen Schelle previously operated Penny Walker Toy Shop in Binghamton, New York. Fisher-Price’s fundamental toy-making principles centered on intrinsic play value, ingenuity, strong construction, good value for the money, and action. Early toys were made of heavy steel parts and ponderosa pine, which resisted splintering and held up well to heavy use. The details and charm were added with colorful lithographic labels. Mrs. Price was the first Art Director and designed push-pull toys for the opening line, based on characters from her children’s books.
2. Little Snoopy
In 1931, three of the four founders took 16 of their wooden toys to the American International Toy Fair in New York City and they quickly became a success. The first Fisher-Price toy ever sold was “Dr. Doodle” in 1931. (The same toy, in excellent condition, would be worth a considerable amount in today’s collectibles market.) In the early 1950s, Fisher-Price identified plastic as a material that could help the company incorporate longer-lasting decorations and brighter colors into its toys. “Buzzy Bee” was the first Fisher-Price toy to make use of plastic. By the end of the 1950s, Fisher-Price manufactured 39 toys incorporating plastics.
3. Medical Kit
Everything you need for a full and proper diagnosis!
During the 1960s, the Play Family (later known as Little People) product line was introduced and soon overtook the popularity of earlier toys. Herman Fisher retired at the age of 71 in 1969 and the Quaker Oats Company bought Fisher-Price the same year. In 1991, Fisher-Price regained its independence from The Quaker Oats Company and became a publicly traded company. Two years later, in November 1993, Fisher-Price became a wholly owned subsidiary of Mattel. A new management group set the company’s focus on basic, infant and preschool products and began expansion into international markets. By 1997, Mattel decided to market all of its preschool products under the Fisher-Price name.
4. Cassette Recorder
Fisher-Price has created approximately 5,000 different toys since the early 1930s. One of Fisher-Price’s best-known lines is Little People toys, which includes people and animal figures along with various play sets such as a house, farm, school, garage and vehicles. The figures, which originally were wooden peg-style characters, are now molded of plastic and have detailed features
5. Activity Centre
Not many of us will remember actually playing with this as babies, but it was probably still around as you were growing up!
In addition to Little People, some of the toys and toy brands that have remained popular for many years include Power Wheels, View-Master, Rescue Heroes, the Chatter Telephone, and the Rock-a-Stack. Other brands marketed under the Fisher-Price name over the years include Disney, Sesame Street, Dora the Explorer, and See ‘n Say.
6. Cash Register
How could you run your own shop without one of these! Items for sale were a piece of train track a broken He-man figure and one legged At-At!
Fisher-Price also designs and sells infant care products and has begun developing electronic toys for preschoolers.
In 2009, Fisher-Price bought all toy rights to Thomas & Friends except for the Wooden Railway line. Through Mattel’s 2012 acquisition of HIT Entertainment, which subsequently became a division of Fisher-Price, Mattel now owns the property outright. With this, toys based on Mike the Knight and Bob the Builder have been subsequently released.
The ultimate classic fisher price toy. We all had hours of fun playing with the fisher price garage, and it had a bell!
8. Chatter Phone
Hello! The chatter phone was a must have for every 70s and 80s kid. Still going strong today and still a favourite toy of many children!
9. Pocket Radio
Raindrops Keep Fallin’ On My Head! Same tune over and over but we didn’t mind.
It only showed repeats but London Bridge Is Falling Down is a classic!