5. Carling Black Label!
Black Label was introduced to the United Kingdom in 1952. Originally, it was only available in bottles, but in 1965, The Hill Top in Sheffield became the first pub to pour Carling on draught.In the 1970s and 80s, Carling Black Label sales were driven to great heights, due partly to increased advertising support, in particular the classic "I bet he drinks" series of advertisements, and partly with the launch of Carling Black Label in cans. Cans were important to Carling's success as they helped open up the "take home" market.The "I bet he drinks" series of ads showed someone doing something cool, clever or difficult, and having a bystander say "I bet he drinks Carling Black Label". With the help of this advertising campaign, it became Britain's best-selling brand of beer in 1971. In the 1980s, many of the adverts featured comedians Mark Arden and Stephen Frost, also known as The Oblivion Boys, delivering the classic punchline. One of the advertisements in the series, Dambusters from 1989, was a parody of the 1955 film of the same name, and was ranked at number 12 on ITV's list of the "Best Ever Ads" in 2005, and at number 17 on Channel 4's list of the "100 Greatest TV Ads" in 2000. Campaign Live also ranked it at number 5 in their list of the "Top 10 Funniest TV Ads of All Time" in 2008.
Carling has remained Britain's best selling beer since 1985. The Black Label was dropped from the name in 1997 and the brand's logo was updated
For Mash get Smash!Smash is a brand of Instant mashed potatoes in the United Kingdom. It was launched in the UK in the 1960s by Cadbury, which was primarily a manufacturer of confectionery at the time. Smash was reasonably successful. However, it was not until 1974 that Smash became popular in the convenience food market after Cadbury launched an advertising campaign by agency Boase Massimi Pollitt featuring the Smash Martians, who would watch humans preparing mashed potato the traditional way on television instead of using potato granules, and laugh at them. The 1970s adverts and their 'For Mash Get Smash' catchphrase were voted TV ad of the century by Campaign Magazine, and 2nd best television advert of all time in a 2000 poll conducted by The Sunday Times and Channel 4, beaten by Guinness' Surfer advertisement from 1999.
The brand has since been sold by Cadbury and is now owned by Premier Foods who, using their Batchelors brand, launched a 'healthier recipe' version in 2006. Smash continues to be popular in the UK, selling 140 million servings a year. The texture of Smash is not identical to that of real mashed potato, being somewhat smoother. In recent years, flavoured varieties of Smash have also been made available, including Cheddar & Onion and Buttery.
7. Ready Brek
Ready Eddy they call him!Ready Brek was originally produced by J. Lyons and Co., created from experimentation by Walter Pitts, the Greenford factory manager from the Tea Division of Lyons. It was launched in 1957 as an instant porridge, then in 1969 as an instant hot cereal. The product is now called a smooth porridge, as porridge is now once again popular. The brand was purchased by Weetabix in June 1990, and it is understandably more popular in autumn and winter. Ready Brek had the slogans "Central heating for kids" and "Get up and Glow", and television adverts during the 1970s and 1980s showed children walking to school with a superimposed radiant glow.