4. Dewberry Perfume
In 1987, Roddick offered Short and Saunders $3.5 million to purchase the name “The Body Shop”. From its first launch in the UK in 1976, The Body Shop experienced rapid growth, expanding at a rate of 50 percent annually. The Body Shop in the Prudential Center in Boston
The Body Shop stock was floated on London’s Unlisted Securities Market in April 1984, opening at 95p. After it obtained a full listing on the London Stock Exchange, the stock was given the nickname “The shares that defy gravity,” as its price increased by more than 500%.
5. Shampoo & Bath Oil
The Body Shop turned increasingly toward social and environmental campaigns to promote its business in the late 1980s. In 1997, Roddick launched a global campaign to raise self-esteem in women and against the media stereotyping of women. It focused on unreasonably skinny models in the context of rising numbers in bulimia and anorexia.
6. Fuzzy Peach Perfume
The opening of Roddick’s first modest shop received early attention when the Brighton newspaper, The Evening Argus, carried an article about an undertaker with a nearby store who complained about the use of the name “The Body Shop.”