It was 1976 when Anita Roddick opened the Shop. She actually kind of borrowed the idea from a shop she had visited in California in the early 70s! By the mid 80s the Shop was the fastest growing business in the UK and we couldn’t get enough of the products. How many of these 10 Body Shop products do you remember?
1. Fruit Soap
The Body Shop International Limited, trading as The Body Shop, is a British cosmetics, skin care and perfume company that was founded in 1976 by Dame Anita Roddick. It currently has a range of 1,000 products which it sells in over 3,049 owned and franchised stores internationally in 66 countries. The company is based in East Croydon and Littlehampton, West Sussex. The company is owned by Brazilian cosmetics company Natura. The company had been owned by the French cosmetics company L’Oréal between 2006 and 2017. In June 2017, L’Oréal agreed to sell the company to Natura for £880 million. The deal was approved in September 2017.
2. Bath Beads
The Body Shop’s founder, Anita Roddick (nee Anita Perella), was born in Littlehampton, England, in October 1942. Through her travels across Europe, the South Pacific, and Africa, she became inspired by traditional and cultural forms of health and body care.
In 1970, she visited “The Body Shop”, a shop in Berkeley, California, selling naturally-scented soaps and lotions. The shop, run by Peggy Short and Jane Saunders, used natural ingredients, and helped to employ and train immigrant women.
3. Kiwi Lip Balm
Six years later, in 1976, Roddick opened a similar shop in the UK, also named The Body Shop. Her vision was to sell products with natural, ethically and sustainably sourced ingredients, with simple packaging. Even in the early days of business, she offered fragrance-free refillable bottles. Her lack of packaging was anti-waste – customers should return the plain bottles to be refilled; if she huckstered anything, it was the history of the ingredients and the anthropology of their cultivators. In addition, Anita promised that the ingredients used in her products were not tested on animals, were not synthetic, and – long before the Fairtrade movement – that they had been ethically sourced from ground-level growers rather than commodity brokers.
By 1978 The Body Shop was growing so fast that it started franchising the business to open more shops across the UK, and then across Europe and globally.