80s Ads were the best! So much better than today’s efforts! There was no such thing as Sky plus in those days and there weren’t many channels to channel hop, so more often than not we found ourselves actually watching the ads! How many of these 10 classics do you remember watching?
1. Opal Fruits
In the 1970s Opal Fruits were well known in the UK for their advertising tag line “Opal Fruits—made to make your mouth water!”. The full advertising jingle was “Opal Fruits—made to make your mouth water/Fresh with the tang of citrus/four refreshing fruit flavours/orange, lemon, strawberry, lime/Opal Fruits—made to make your mouth water!”
The brand was introduced by Mars in the UK in 1960, named by Peter Phillips (known as Peter Pfeffer at the time), the winner of a competition that won him £5, as Opal Fruits.The four original flavours were strawberry, lemon, orange, and lime. Opal Fruits were introduced in the United States in 1967 as M&M’s Fruit Chewies and later, in the late 1960s, Starburst. Originally, Starburst came in the same flavours as Opal Fruits. Subsequently, its first variant, Sunshine Flavors, was released and was later renamed “Tropical Opal Fruits”. In Europe, lemon and lime were combined to become “Lemon and Lime” to make room for a blackcurrant flavour. The brand name Opal Fruits was phased out in the UK, followed by Ireland in 1998 in order to standardize the product in a globalised marketplace.
2. Sugar Puffs
Tell ’em about the honey mummy! Honey Monster Puffs (previously known as Sugar Puffs) are a honey-flavoured breakfast cereal made from sugar-coated wheat sold in the United Kingdom. Sugar Puffs were first launched in 1957, with Jeremy the Bear. They were invented by William Halliday Davies (1919–2009), production manager at the Quaker Oats mill in Southall. For many years they were made by the Quaker Oats Company, but in 2006 they were sold to Big Bear t/a Honey Monster Foods, based in Leicester.
The cereal is known for its Honey Monster mascot, a large, hairy, yellow creature introduced in 1976. In 2014 the product was re-branded to Honey Monster Puffs, and its recipe changed to have 8% less sugar and 20% more honey, so that the total sugar content is now 29% by mass, and the honey content has increased from 3% to 3.6%
3. R Whites Lemonade
R. White’s Lemonade is a British brand of a carbonated lemonade, which is produced and sold in the United Kingdom by Britvic. Robert and Mary White produced the first R. White’s lemonade in Camberwell, south London, in 1845. The White Family took over H. D. Rawlings Ltd. in 1891, the year that it was incorporated, and then R. White & Sons Ltd. was itself incorporated in 1894. The company was taken over by Whitbread in the 1960s, and was later absorbed by Britvic in 1986, when Britvic and Canada Dry Rawlings Ltd merged.
In 1973 the popular ‘Secret Lemonade Drinker’ advertising campaign was launched by London agency Allen, Brady and Marsh and devised by Rod Allen, who wrote the slogan. The adverts featured actor Julian Chagrin in pyjamas creeping downstairs to raid the fridge for R Whites Lemonade. Ross McManus wrote and sang the advert’s song, with his son Elvis Costello (then called Declan McManus) providing the backing vocals. An alternate, unaired version of the advert featured Costello and his father onstage, as the Secret Lemonade Drinker fantasised about being a rock star.
4. Yellow Pages – Fly Fishing by J.R. Hartley
My name, yes It’s J.R. Hartley! J. R. Hartley is a fictional character in a popular advertisement promoting the British Yellow Pages, first shown in 1983 when British Telecom was privatised. The advertisement shows an elderly gentleman (acted by Norman Lumsden) asking in several second hand bookshops for “Fly Fishing by J. R. Hartley”. No bookshop has it, and he goes home dejected. His daughter, sympathising, hands him the Yellow Pages; and one of the shops he phones has a copy. He is delighted. The unheard questioner asks for his name and he responds at dictation speed: ‘My name? Oh, yes, it’s J. R. Hartley.’ The advertisement ends by promoting the Yellow Pages, the voiceover provided by actor Joss Ackland.
The yellow pages are any telephone directory of businesses, organized by category rather than alphabetically by business name, and in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings. The traditional term “yellow pages” is now also applied to online directories of businesses.
In many countries, including Canada, the United Kingdom, Australia, and elsewhere, “Yellow Pages” (or any applicable local translations), as well as the “Walking Fingers” logo first introduced in the 1970s by the Bell System-era AT&T, are registered trademarks, though the owner varies from country to country, usually being held by the main national telephone company (or a subsidiary or spinoff thereof). However, in the United States, neither the name nor the logo was registered as trademarks by AT&T, and are freely used by several publishers.