Tomy toys is a Japanese toy company first formed in the 1920s as Tomiyama, by the early 1960s the company changed its name to Tomy Toys. A toy company that is still around today but will forever live in the minds of 80s kids because of the amazing toys they manufactured in the decade. How many of these awesome 80s Toys do you remember?
Just one of a fantastic range of robots that were made by Tomy!
Tomy Company, Ltd. is a Japanese entertainment company that makes children’s toys and merchandise. It was created from a merger on 1 March 2006 of two companies: Tomy (founded in 1924 as Tomiyama, changing the name to Tomy in 1963) and long-time rival Takara (founded in 1955). The company has its headquarters in Katsushika, Tokyo
Amazing vertical maze type that game that was awesome!
The company made a pragmatic decision of which name to use after the merger, deciding to use “Tomy” in international subsidiaries and “Takara-Tomy” in Japan. They came to this decision because;
Tomy has built considerable brand recognition internationally (particularly in the area of infant and preschool products, where brand trust is very important).
The majority of Takara’s international hit products (Microman, Transformers, Battle Beasts, Beyblade, B-Daman etc.) have been sold and branded by other toy companies such as Hasbro
Changing their name would have been unproductive and expensive.
Therefore, it seemed appropriate to keep a domestic English name which matched that of international subsidiaries.
3. Lights Alive
Create artwork with light! The future is here!
Takara-Tomy has manufactured a broad range of products based on its own properties which include, from the Tomy side: Tomica, Plarail, Zoids, Idaten Jump, Nohohon Zoku and Tomy branded baby care products, and, from the Takara side: Space Pets, Choro-Q (a.k.a. Penny Racers), Transformers, B-Daman, Koeda-chan (a.k.a. Treena) and Microman. The merged Takara-Tomy also produces and/or sells a wide variety of toy and game brands under license, such as Thomas & Friends, Disney, Pokémon, Naruto, The Game of Life (a.k.a. Jinsei Game), Rockman (a.k.a. Megaman), Mermaid Melody Pichi Pichi Pitch, Kirarin Revolution, Sugar Bunnies and Animal Crossing. Tomy’s rights to these licenses vary by region. One of the first examples of product synergy for the merged company was the combining of Takara’s Jinsei Game (Game of Life) license and Tomy’s Pokémon license to produce a Pokémon Jinsei Game.